Leadership
As Design Manager and Design Team Lead I ran a team of 6 designers across 5 countries within EMEA.
Following the 2022 Discovery / Warner merger I took on a key role in defining a new vision for combined team culture and identity – workshopping pathways and proposals for reshaping the idea of an internal creative agency. This required the unification of workflows, communication systems, resources and best practices across two legacy creative business – A huge undertaking, of which I was the architect.

Client & Agency Partnerships
I was also the point of contact for external creative agencies, managing rebrands with the likes of Red Bee driving the review and feedback process whilst communicating updates to our commercial affiliates in the UAE. I was a key creative partner for the marketing, commissioning and picture-desk teams establishing strong relationships of trust and collaboration which challenged legacy departmental hierarchies – Specifically moving relationships away from the notion of client barriers and towards real creative partnerships.

Essential – Product Interaction & Motion Language
As Senior Product Designer, I was a part of a team working on Andy Reubens (Google Android Founder) mobile phone / home technology startup. We developed multiple interaction concepts and themes, variations on display, user interface, icons, grids, forms, animations, product behaviours, hero moments and interaction use cases. The circular nature of the home hub made it a really novel design conundrum and wonderful project to be a part of. My role specifically was motion and animation lead, creating the notion of a ‘motion language’ exploring ‘states of change’ to articulate the interaction experience.

Deutsche Welle – Broadcast & Digital Branding
Winning a pitch to rebrand Germanys Deutsche Welle news organisation, I was specifically brought on board as the broadcast design specialist to develop and deliver the on-air branding kit and peripherals. As a news organisation they wanted a strong emphasis on showing alternative or contrasting viewpoints whilst being conscious that news is a live and constantly evolving story. So we developed an on-air kit that animated as if constantly moving along a timeline. Then used Idents as an opportunity to explore or express alternative viewpoints with a simple timeline swipe between A / B content – delivering a format that could be updated daily if needed to remain topical in relation to news at the time…  My involvement was full spectrum, concept, development and implementation.

The Boulder Project – Independent Film
in 2016 I had a photography studio on a local farm, next door to a group of woodworking friends – I was running a small outdoors brand at the time, and we were all keen rock climbers, so I suggested we pool our skills and make a little film, part fun project, part content for my brand. The concept was “living at the furthest point in the UK from rocks, mountains and climbable coastline, we thought we thought we should do something about it”.

So we designed and built our own personal boulder, planted it in the local woods and got all our friends down for a session at our own home made cragg.” All planned, filmed, interviewed, graded and edited by myself as a one-man-media-maker. The film toured outdoor festivals in the US, Canada, Ireland, Europe and UK and I was invited to talk about it in a Directors Q&A at the Kendal Mountain Film Festival.

Some Kinda Tribe – Lifestyle Brand
in 2016 I had a photography studio on a local farm, next door to a group of woodworking friends – I was running a small outdoors brand at the time, and we were all keen rock climbers, so I suggested we pool our skills and make a little film, part fun project, part content for my brand. The concept was “living at the furthest point in the UK from rocks, mountains and climbable coastline, we thought we thought we should do something about it”.

So we designed and built our own personal boulder, planted it in the local woods and got all our friends down for a session at our own home made cragg.” All planned, filmed, interviewed, graded and edited by myself as a one-man-media-maker. The film toured outdoor festivals in the US, Canada, Ireland, Europe and UK and I was invited to talk about it in a Directors Q&A at the Kendal Mountain Film Festival.

The majority of my career has been working in on-air promos at broadcasters like Discovery, Warner Bros, Paramount, Channel 5 and UKTV. Promos are quick turn around 30 second videos that use a mixture of live action, voiceover and captions to deliver a punchy promotional message to drive interest and viewership. These are often conceptual treatments due to scheduling timescales and show footage being unavailable. Typically small scale projects where I would be Design, Art Direction and Animation working collaboratively with a Creative / Copywriter / Script writer.

The majority of my career has been working in on-air promos at broadcasters like Discovery, Warner Bros, Paramount, Channel 5 and UKTV. Promos are quick turn around 30 second videos that use a mixture of live action, voiceover and captions to deliver a punchy promotional message to drive interest and viewership. These are often conceptual treatments due to scheduling timescales and show footage being unavailable. Typically small scale projects where I would be Design, Art Direction and Animation working collaboratively with a Creative / Copywriter / Script writer.

As part of my day to day work in broadcast I also work as a Key Art Campaign Creative, and Director for developing the primary show imagery that represents a new or upcoming series. Usually displayed on advertising billboards and out of home, digital / social media, on-air and D2C content platforms. This is something that I have enjoyed the most over the years – Closely partnering with Commissioning and Marketing teams to develop a concept and a plan, then getting onsite with talent to shoot a scene or selection of assets that we then take into post and photoshop or animate. In terms of professional fulfilment Campaign & Key Art is my happy place.

As part of my day to day work in broadcast I also work as a Key Art Campaign Creative, and Director for developing the primary show imagery that represents a new or upcoming series. Usually displayed on advertising billboards and out of home, digital / social media, on-air and D2C content platforms. This is something that I have enjoyed the most over the years – Closely partnering with Commissioning and Marketing teams to develop a concept and a plan, then getting onsite with talent to shoot a scene or selection of assets that we then take into post and photoshop or animate. In terms of professional fulfilment Campaign & Key Art is my happy place.

With 15 years of experience I am a professional brand builder, media maker and all encompassing creative practitioner. From the subtle  intricacy of typography or UX icon design, to the in person complexity or an on-set talent shoot, I have a full spectrum awareness of content creation and can still function at all levels in all areas as an active individual contributor. I can step back and oversee a team at any stage of the production process, with full awareness of how these usually separate roles interconnect in order to deliver.